If you're an online marketer and own a website, you know the key to making sales is getting more traffic to your website. You also know all web site traffic is not created equal. You not only need lots of web traffic, you need lots of targeted traffic. That's the key and once you have it, your sales will increase exponentially.
The best way to get targeted website traffic is to use Pay-per-Click (PPC) services such as Google AdWords, or Yahoo or a host of other pay services. You also need to know what you're doing or you could find yourself spending lots of money, getting poor results and losing money very quickly. Also, when you're first starting out, you have a limited budget, and starting with PPC campaigns may not even be an option for you at this point in time.
That's where free traffic exchanges come in. Free traffic exchanges can be a great way to get traffic to your website. You should also know there's really no such thing as free because you must spend your time surfing through other websites to earn credits. Free traffic exchanges are a great way to get lots of visitors to your site however, so spending an hour a day surfing, is not a lot to ask if you're making sales from your efforts. And isn't this why your in this business to begin with?
Free traffic exchanges are a great marketing tool for a many reasons. The best reason is that you get lots of people looking, and hopefully clicking on your website or promotional pages. But there are hidden benefits to free traffic exchanges you may not have even considered.
Search engines love free traffic exchanges because of all the incoming and outgoing links they generate. Plus the rapidly changing content is another reason the search engines love traffic exchanges. Exchanges that have more content also generate a higher page rank, and therefore more traffic, and increased memberships. The key is to find exchanges that are very active and have lots of members. The more members they have, the more potential customers you get looking at your offer and your chances for sales conversions are that much better. But bigger isn't always better.
Some free traffic exchanges may do very well for one marketer, and be a complete waste of time for another. If everyone were promoting the same website or affiliate program in the same traffic exchange for example, then chances are you would not make many sales. Even if you were promoting the best product or service on the internet, if everyone promoted the same thing, your chances of someone purchasing through your website or links, are slim to none. Also, when people see the same ad over and over again, they get desensitized to it. Don't fall into this trap. It's one thing to try and sell a very popular product/service/ebook etc, but it's another thing when a million other people are trying to do it too. Competition is a good thing, because it validates your market, but too much competition is tough and it's time to move on to something else.
We all know clicking on ads in a free traffic exchange can be very boring, monotonous and can take a lot of time. That's why you need to make the best of your opportunity or you will just be wasting a lot of your time and effort on something that just isn't working. If you have your own niche website, then you already differentiated yourself from the pack. If you are an affiliate marketer, then you need to find products/services that everyone else isn't promoting, especially within that particular traffic exchange.
One way to use free traffic exchanges to your advantage is to join a few at first, and see if your sales pick up. If your sales aren't doing well, then test out a few more. When you do find a few traffic exchanges that appear to be generating sales for you, then narrow those down until you find the one, or two that are working. Now concentrate your efforts on those because they're the ones you want. At least for now anyway. Things may change, so keep an eye on your campaigns and if sales seem to be falling off, then it might be time to change your offer or find another traffic exchange that could pick your profits up again.
As I mentioned, your individual promotion is everything. If you're trying to promote something everyone else is, I don't care what traffic exchange service you're using, your sales conversions are going to be very low, or nothing at all. You cannot always blame the exchange. Sometimes you have to look at yourself and think if you're doing all you can to make sales.
If you're going to use multiple free traffic exchanges, and I recommend that you do, you should get yourself a multi-tab web browser. Many of these browsers are free and run on PCs and MACs. The tabs feature allows you to have one web browser open with multiple tabs each going to a separate website. You could easily put 5 or 6 of your free exchange sites in these tabs, and earn credits for all of them at the same time. So instead of surfing for 1/2 an hour or an hour earning 200 hits for one exchange, you could earn 200 hits for 5 exchanges in the same amount of time. This is a huge time saver and multiplies your earned hits by 5X or 6X.
Getting free traffic to your website can be a lot of work. If you don't have the money to spend on full blown PPC (pay-per-click) campaigns like Google AdWords or Yahoo, free traffic exchanges are a great way to get the traffic you need, for Free!
Thursday, October 21, 2010
Optimize your website for search engines
How to Optimize my website for Google
Optimizing your website for Google is not a hard task but it requires you to learn how to filter the noise, the incorrect advices some Bloggers give and the wild guesses of those who never managed to rank well in google search.
Almost all my articles come in the top 10 results in Google when someone searches about a related keyword and that's why i am writing about this topic.
Search engine optimization is easy but people are finding it hard because they are usually mislead by uninformed people.
What to do to optimize your website for Google
What Google itself said is that there are hundreds of parameters that are used to determine a site overall ranking so if someone claimed they he knows the ins and outs of Google's algorithm then he is lying.
What I am sure of is that there are certain parameters that are well known and that are given a very high weight by Google in such a way that if you correctly used them your page will come up first.
1) The first thing you need to put in mind is to target long tail keywords instead of very popular keywords because for the later, old and more authoritative websites will come before you in search results even if you are better optimized than them.
2) People always put emphasis on the title tag alone forgetting that the page URL is as important as the Title tag and even more important. Make sure both the URL and the title tag have the keywords you are targeting. The domain name is very important too , but since you already choose it you might not be able to do something about it now.
3) Google likes emphasis so make sure you have one bold keyword and one underlined keyword in each article if you can.
4) Make sure you user header tags and include the main keywords you are targeting inside them.
5) Link to that new page from different places on your site and use the main keywords the page is targeting in the anchor text you are using for the link
6) the main page of your site must contain the same keywords you are targeting throughout your site, this improves the ranking of your individual pages because it shows that the page doesn't have these keywords by accident but it has them because the whole site is targeting that topic.
Is this every thing?
No there are hundreds of other factors but using those ones alone you can make a page come up first in search engines.
Give it a try and contact me in case you need any help with optimizing your pages for Google.
Optimizing your website for Google is not a hard task but it requires you to learn how to filter the noise, the incorrect advices some Bloggers give and the wild guesses of those who never managed to rank well in google search.
Almost all my articles come in the top 10 results in Google when someone searches about a related keyword and that's why i am writing about this topic.
Search engine optimization is easy but people are finding it hard because they are usually mislead by uninformed people.
What to do to optimize your website for Google
What Google itself said is that there are hundreds of parameters that are used to determine a site overall ranking so if someone claimed they he knows the ins and outs of Google's algorithm then he is lying.
What I am sure of is that there are certain parameters that are well known and that are given a very high weight by Google in such a way that if you correctly used them your page will come up first.
1) The first thing you need to put in mind is to target long tail keywords instead of very popular keywords because for the later, old and more authoritative websites will come before you in search results even if you are better optimized than them.
2) People always put emphasis on the title tag alone forgetting that the page URL is as important as the Title tag and even more important. Make sure both the URL and the title tag have the keywords you are targeting. The domain name is very important too , but since you already choose it you might not be able to do something about it now.
3) Google likes emphasis so make sure you have one bold keyword and one underlined keyword in each article if you can.
4) Make sure you user header tags and include the main keywords you are targeting inside them.
5) Link to that new page from different places on your site and use the main keywords the page is targeting in the anchor text you are using for the link
6) the main page of your site must contain the same keywords you are targeting throughout your site, this improves the ranking of your individual pages because it shows that the page doesn't have these keywords by accident but it has them because the whole site is targeting that topic.
Is this every thing?
No there are hundreds of other factors but using those ones alone you can make a page come up first in search engines.
Give it a try and contact me in case you need any help with optimizing your pages for Google.
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